The itinerary is the new search result.
More than half of US leisure travellers now plan with AI, and the engine names a handful of properties per question — often not the biggest. Visigent gets you named, and keeps the description right.
What AI is doing to travel planning
A 36-day, 29-visit planning journey is collapsing into one conversation. The engine reads the reviews, compares the options and hands over a shortlist before the traveller reaches your site or an OTA. If you're not on the shortlist, the funnel you spent a decade optimising never starts.
Where the answer is decided
Engines look for consistency across everything: your site, OTA listings, Tripadvisor, review platforms, travel blogs, local guides and social. Contradictory data — a rate here, a different policy there, a description that doesn't match the reviews — is a disqualifier. Off-site sources carry roughly 60% of the weight; the on-site record is what the model checks them against.
What Visigent does for a travel brand
Measure
How the engines describe and recommend you by destination, trip type and traveller segment, against competitors; your GEO Score.
Model
Every property, experience, season, package, policy and location fact the models should know, mapped to your pages: keep, update, consolidate, build.
Plan
Destination and experience pages rebuilt for specificity; structured data for rates, availability and policies; the guides and lists you're missing from.
Execute
On the managed program our team makes the on-site changes under your approval and earns the off-site mentions: travel editorial, destination guides, community.
Prove
Recommendation rate and average position per prompt, citations, and AI-referred bookings in your analytics, weekly.
MacMillan River Adventures: visibility narrowed, influence sharpened
Five models, ten categories, five audience segments — and the recommendation order moved during the window when fall hunts get booked. +30% AI share of voice; average position 1.3 for fully guided Yukon hunts; Grok mentions 0 → 7.
How you can run it
Self-serve plans for teams that will do the work; the managed program for teams that won't have time to. Same platform, same methodology, same weekly proof. Pricing is on the pricing page.
Questions
Proof in this category.
Start with the score.
Enter your website. In 24 hours: your GEO Score, how each model describes you, where you're missing, and the first three fixes.