The product page isn't the front door anymore. The recommendation is.
AI shopping traffic to US retailers grew 393% in a quarter and converts 42% better than every other channel. The shopper arrives already told what to buy. Visigent makes sure the answer includes you — and does the work to keep it that way.
What AI is doing to e-commerce & dtc discovery
Engines don't rank product pages; they recommend products. They read your PDP — if they can read it at all; the average retail product page scores about 66% on machine readability — then they read what everyone else says about you: the roundups, the reviews, the Reddit threads, the "best of" lists. Then they name three brands.
Where the answer is decided
Being on the list is decided mostly off your site. Authoritative list mentions, awards and reviews carry roughly 60% of the weight in an AI recommendation; on-site content is the base the model checks against. A DTC brand with a beautiful site and no third-party footprint is invisible to the shopper who asked "what's the best [category] under $200."
What Visigent does for a retail brand
Measure
How ChatGPT, Gemini, Perplexity and Claude describe and recommend your products against competitors, by category and buyer prompt; your GEO Score across four signals.
Model
Every product line, collection, material, use case and policy the models should know, mapped against the pages you have: keep, update, consolidate, build.
Plan
Collection and product pages rewritten for authority and experiential detail, with structured data the engines can parse; the list placements and review sources you're missing.
Execute
On the managed program our team makes the on-site changes under your approval and earns the off-site mentions: category roundups, editorial, community.
Prove
Recommendation rate, citations and AI-referred revenue in your own analytics, weekly.
Conner Hats: GEO moved SEO by 99 positions in 90 days
Same site, same SEO program, Visigent's GEO methodology layered on top. 27 collection pages updated; top-three AI recommendations across four models; GEO score 23 → 87; AI traffic converting at 4.4× organic.
How you can run it
Self-serve plans for teams that will do the work; the managed program for teams that won't have time to. Same platform, same methodology, same weekly proof. Pricing is on the pricing page.
Questions
Proof in this category.
Start with the score.
Enter your website. In 24 hours: your GEO Score, how each model describes you, where you're missing, and the first three fixes.