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Voters ask AI what your measure does. Somebody will own the answer.

A ballot measure is the cleanest case in politics: one question, asked by number, decided on a date. Today the answer comes from whoever wrote the clearest page first.

5AI assistants checked, up to: ChatGPT, Gemini, Perplexity, Claude, Grok
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Voters ask AI what your measure does. Somebody will own the answer.

A ballot measure is the cleanest case in politics: one question, asked by number, decided on a date. Today the answer comes from whoever wrote the clearest page first.

Why measures are different.

Clock
A fixed date

No long game. The baseline is set in week one and the program ends on election night. Scoped as a managed program with a fixed term.

Number
A question asked by number

Voters ask "what is Prop 127?" verbatim. One answer, from whichever side wrote the clearest, best-sourced page first.

Margin
Decided at the margin

Ballot measures turn on the undecided voter, and 41% of likely voters now get political information from AI search summaries. The undecided voter reads the answer box first.

Defense and offense. Same engine, two jobs.

A measure campaign is short enough that defense and offense happen in the same month.

Defense · hold what's yours
  • Correct what AI already says the measure does, usually lifted from a draft, a news summary or the other side's framing
  • Answer the fiscal and who's-behind-it questions before the opposition answers them for you
  • Daily watch in the final month for new claims entering the answer
Offense · take the open ground
  • Be the plain-language answer to 'what does [number] do?'; one clear, sourced page usually wins it
  • Own the precedent question: where this passed or failed elsewhere and what happened next
  • Own the implementation questions that start the day after it passes

The questions voters ask.

Three families, tracked daily in the final month.

Plain question
What does it do?
  • “What does Proposition 127 actually do?”
  • “Who is behind Measure 3?”
  • “What happens if Question 2 passes?”
Judgment
Should I vote for it?
  • “Should I vote yes or no on Prop 12?”
  • “Arguments for and against Measure 3”
  • “Is Question 2 good for small business?”
Stakes
What does it cost?
  • “How much will Proposition 5 raise taxes?”
  • “Who funds the yes campaign?”
  • “Has this passed anywhere else?”

What we build in the first two weeks.

Build
The plain-language page

What the measure does, in the words a voter would use, with the statutory text linked. This is the page AI quotes.

Build
The fiscal and impact page

Costs, who pays, what changes, sourced to the fiscal note and independent analysis.

Build
The who's-behind-it page

Supporters, funders and endorsements, stated plainly before the other side states them for you.

Build
The precedent page

Where similar measures passed or failed and what happened next. Engines reach for comparison.

The rules, applied.

One side per measure. Every claim sourced to the measure text, the fiscal note or a named analysis. Paid-for language where your counsel says it belongs.

Pricing for political programs

Scoped by race, term and ground to cover. Priced on a call.

A primary, a ballot measure and a twelve-month advocacy program are different jobs. Thirty minutes with us and you leave with a scope, a number and the first three things we'd fix.

Questions.

We have eight weeks. Is that enough?
For the plain-question family, yes. Perplexity and Google AI Overviews move inside weeks when a clearly better page exists. The judgment questions take longer because they lean on third-party coverage. We tell you on day one which questions are winnable in your window and which aren't.
AI is already describing our measure wrong. Can that be fixed?
Usually. Wrong answers typically come from a draft version, a news summary or the opposing campaign's framing. A sourced page with the actual text, plus a fact-check that names the error, is what engines update from.
Do you work with the yes side or the no side?
Either. Not both on the same measure.
What about after the election?
The pages stay live and keep answering. If the measure passes, the implementation questions start the next day and you're already the source.

Find out what AI says your measure does.

Enter the campaign site and the measure number. In 24 hours: the answer each engine gives, where it's wrong, and what to publish first.

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