No long game. The baseline is set in week one and the program ends on election night. Scoped as a managed program with a fixed term.
Voters ask AI what your measure does. Somebody will own the answer.
A ballot measure is the cleanest case in politics: one question, asked by number, decided on a date. Today the answer comes from whoever wrote the clearest page first.
Voters ask AI what your measure does. Somebody will own the answer.
A ballot measure is the cleanest case in politics: one question, asked by number, decided on a date. Today the answer comes from whoever wrote the clearest page first.
Why measures are different.
Voters ask "what is Prop 127?" verbatim. One answer, from whichever side wrote the clearest, best-sourced page first.
Ballot measures turn on the undecided voter, and 41% of likely voters now get political information from AI search summaries. The undecided voter reads the answer box first.
Defense and offense. Same engine, two jobs.
A measure campaign is short enough that defense and offense happen in the same month.
- Correct what AI already says the measure does, usually lifted from a draft, a news summary or the other side's framing
- Answer the fiscal and who's-behind-it questions before the opposition answers them for you
- Daily watch in the final month for new claims entering the answer
- Be the plain-language answer to 'what does [number] do?'; one clear, sourced page usually wins it
- Own the precedent question: where this passed or failed elsewhere and what happened next
- Own the implementation questions that start the day after it passes
The questions voters ask.
Three families, tracked daily in the final month.
- “What does Proposition 127 actually do?”
- “Who is behind Measure 3?”
- “What happens if Question 2 passes?”
- “Should I vote yes or no on Prop 12?”
- “Arguments for and against Measure 3”
- “Is Question 2 good for small business?”
- “How much will Proposition 5 raise taxes?”
- “Who funds the yes campaign?”
- “Has this passed anywhere else?”
What we build in the first two weeks.
What the measure does, in the words a voter would use, with the statutory text linked. This is the page AI quotes.
Costs, who pays, what changes, sourced to the fiscal note and independent analysis.
Supporters, funders and endorsements, stated plainly before the other side states them for you.
Where similar measures passed or failed and what happened next. Engines reach for comparison.
The rules, applied.
One side per measure. Every claim sourced to the measure text, the fiscal note or a named analysis. Paid-for language where your counsel says it belongs.
Scoped by race, term and ground to cover. Priced on a call.
A primary, a ballot measure and a twelve-month advocacy program are different jobs. Thirty minutes with us and you leave with a scope, a number and the first three things we'd fix.
Questions.
We have eight weeks. Is that enough?
AI is already describing our measure wrong. Can that be fixed?
Do you work with the yes side or the no side?
What about after the election?
Find out what AI says your measure does.
Enter the campaign site and the measure number. In 24 hours: the answer each engine gives, where it's wrong, and what to publish first.